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The purpose of the newsletter is to raise client awareness
and understanding of the actual benefits received through
regular massage sessions. The subjects in each issue are
chosen to achieve this goal. By addressing both subjects
that easily interest virtually all clients (tension &
stress; back, neck, shoulder pain; etc.) and those that
expand their interest in their health (why do muscles ache;
what is fascia, etc.), the newsletters keep health issues,
massage benefits, and you on your clients' minds.
Each year, six new issues (81/2 x 11, front & back)
are published. Release dates are January, May, and September
- with the January, May, and November issues featuring reminders
to purchase gift certificates for Valentine's Day, Mother's
Day, and for the holidays.
In addition, there are newsletters available
for more specific subjects (see Available
Issues).
Yes, more than 40 back issues are now available, with more
being added to the list each season (see Available
Issues).
When you place an order for one or more issues of Staying
in Touch, each issue you order will be prepared with your
contact information (name; address; logo and/or web address,
if you have them; phone number(s), etc.). You will be sent
the original master copies of each issue for you to own.
You can then take your master copy to a local print/copy
shop (like Office Depot or Kinko's) and make as many copies
as you need on the paper of your choice. Save the originals
for future use.
Many therapists sign up for a year of new
issues to get the latest news on massage. Others select
from the menu in order to receive issues that cover specific
subjects, while some therapists order a combination of new
and past issues. By ordering several issues at once, you
get a better price and can expect better long-term results.
Just like a series of massage sessions can do more to improve
a client's overall health, regular newsletters can do more
to build a healthy practice.
The more issues you order at once, the more you save per
issue. If you buy one issue to try, the cost is $40. If
you order six issues, each one costs $30. Order 10 issues
and pay only $25 each; 18 or more is only $17 each.
It's very cost effective. If you mail to 100 - 200 clients,
your total cost (including master copies of newsletters,
postage, copying, paper, etc.) to send six issues per year
is less than $5.00 per client household. That's $5.00 a
year to send six educational reminders to each of your valued
clients. If each client responded with just one or two massages
a year, you're way ahead. If several clients start coming
once or twice a month, your minimal $5.00 annual investment
in them will be returned to you many times over. And, if
you have a larger client base, the cost-per-piece is even
less. Remember, it's the educated clients that are most
likely to develop into your best, most regular clients.
Since loyal clients are - quite literally - your practice,
aren't they worth a $5.00 annual investment? Show them how
much you care about them!
An even more cost-effective way to stay
in touch with your clients is through the email newsletter
service. You eliminate the need for copies, postage, etc.
and can reach all of your clients who have email quickly
for literally pennies a month per client. For a sample email
newsletter, click here.
Yes, you can. Each issue has a "personal" message
box on the front page, and a "special offer" box
on the back page, so there is room for you to share personal
information. Whenever you want to do so, we typeset these
areas for you for a nominal typesetting charge. If you have
nothing personal to share - or if you're just too busy -
these two areas are filled with information appropriate
for each issue.
No. Each issue has "Vol __ No __" on it (Vol 1
No 1; Vol 3 No 4; etc.) Each year the Volume # is increased.
One therapist had this to say: "It brings continuity,
allowing me to share what's new with all my regular clients.
It gives them an incentive to come back to see me - to take
action." (See Client
Comments.)
Among the responses we hear most often:
- The newsletters inspire clients to schedule their
next appointment
- The clients say they enjoy reading the newsletter(s)
and learn from them
- Gift certificate sales increase
- The therapist receives compliments and thanks for
caring enough to send the information
No, you can get any number of issues you wish.
Several ways. Send an email with the best times to reach
you, download the pricing information (See Available
Issues). Fill in the
Form and mail or fax it in, or simply call in your order
with a credit card. We prefer to have the opportunity to
speak with you personally, so feel free to call!
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