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The reason to offer a newsletter is to educate your clients on the many benefits your massage services provide. The more your clients know, the more likely they are to see you more often. So, the content of all of our issues covers how beneficial massage is to a client’s health and well-being. We often include recent studies showing how massage is proven to help certain conditions. By addressing both subjects that easily interest virtually all clients (tension & stress; back, neck, shoulder pain; etc.) and those that expand their interest in their health (why do muscles ache; what is fascia, etc.), the newsletters keep health issues, massage benefits, and you on your clients' minds.
We write a new issue every month (8.5” x 11”/ printed on both front & back). If you subscribe to either our monthly print-newsletter or e-newsletter service, your new issue is sent on the first business day each month. (Each year, three issues include reminders to purchase gift certificates for Valentine's Day, Mother's Day, and for the holidays.)
In addition, there are newsletters available for more specific subjects (see Available Issues).
Yes, more than 40 back issues are now available, with more being added to the list each season (see Available Issues).
Our issues can be sent directly to your computer (via email or download). You just open your issue in Adobe Reader and type in your personal information (name, phone #, etc.), and you’re ready to print your copies. The most economical way to take advantage of our full-color layouts is to print as many copies as you need directly form your computer using your color printer. Another option is to print a master copy, then take it to a local print/copy shop (like Office Depot or Kinko's) and make as many copies as you need.
Many therapists sign up to receive the monthly new issue to get the latest news on massage to share with their clients ($12.50/mo). Others select from the back-issue menu in order to receive issues that cover specific subjects ($9.95/mo.). We have a monthly service for both of these options. We also offer you a choice of “Basic” (just add your contact info) and “Premium” (also add a personal message and/or special offer) versions. Learn more by clicking here.
By subscribing to our monthly newsletter service, you get a better price and can expect better long-term results. Just like a series of massage sessions can do more to improve a client's overall health, regular newsletters can do more to build a healthy practice.
The most economical ways to use our newsletters are to buy a package of issues or to subscribe to receive monthly issues on a month-to-month basis (Requires an initial 3-month commitment). Monthly subscriptions are as little as $9.95/mo; newsletters in packages are as little as $8.50/issue.
It's very cost effective. If you mail to 100 - 200 clients, your total cost (including master copies of newsletters, postage, copying, paper, etc.) to send six issues per year is less than $5.00 per client household. That's $5.00 a year to send six educational reminders to each of your valued clients. If each client gets just one or two massages a year, you're way ahead. If several clients start coming once or twice a month, your minimal $5.00 annual investment in them will be returned to you many times over. Remember, it's the educated clients that are most likely to develop into your best, most regular clients. Since loyal clients are—quite literally—your practice, aren't they worth a $5.00 annual investment? Show them how much you care about them!
An even more cost-effective way to stay in touch with your clients is through our email newsletter service. You eliminate the need for copies, postage, etc. and can reach all of your clients who have email quickly for literally pennies a month per client. For a sample email newsletter, clicking here.
Yes, you can. Each issue has a "personal" message box on the front page, and a "special offer" box on the back page, so there is room for you to share personal information. If you want to take advantage of this option, purchase our “Premium” version issues. If you have nothing personal to share—or if you're just too busy—these two areas are filled with information appropriate for each issue.
No, but you can add your own date system on your newsletters (ex: Fall 2009 or Iss. 1).
One therapist had this to say: "It brings continuity, allowing me to share what's new with all my regular clients. It gives them an incentive to come back to see me—to take action." (See Client Comments.)
Among the responses we hear most often:
- The newsletters inspire clients to schedule their next appointment
- The clients say they enjoy reading the newsletter and learn from them
- Gift certificate sales increase
- The therapist receives compliments and thanks for caring enough to send the information
No, you can get any number of issues you wish.
Several ways. Most orders are placed at our Online Store or called in directly. (877.634.1010 toll-free in US/Canada; or 417.264.7662) We love to have the opportunity to speak with you personally, so feel free to call and get to know us!
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