Client Comments

The response to the newsletters is great! I've had 4 or 5 clients that haven't been in for a while come in specifically because of your newsletters. Thanks for offering these to massage therapists who either don't have the time or the skills that you have in publishing and communication. I really appreciate the work that you do.

Two of my clients operate an advertising agency here. Both have complimented me on our "Staying in Touch" newsletter. They say it is one of the BEST they have ever seen in terms of format, style, length, design, content, interest, clarity, etc. They are impressed! As both massage clients and owners of their own advertising agency, they should know what they are talking about. KUDOS!

Just a note to thank you for being a real person with a real voice in this very automated world. It is always a pleasure to do business with you — not only because you have good products but because of the person-to-person connection that you provide. All the best to you.

I just wanted to take a moment to thank you again for your support and let you know I renewed the newsletter service because it's been a great way to remind clients of the benefits of regular massage and that we care about them. However, there is a reason why I chose your service over any other and that's the dedication and attention that we receive from you. It goes from the friendly, never-rushed conversations that I always have on the phone with you to the "Behind the scenes" issues with business building tips that you send as part of your service. You definitely go above and beyond and you're genuinely concerned about our success. I really appreciate that. I've kept every issue of "Behind the scenes" and I review them several times a year. They've been very helpful to me. I just want you to know that I think that your newsletter helps us establish a connection with our clients just as your support helps us establish a connection with you - and that's what keeps me coming back.

Just a note to let you know how effective and helpful your newsletters have been for my practice. I have been planning on using your newsletter for a couple of years now and had been waiting for the "ideal time" to start. You were so helpful when I called! The samples you sent me - and your easy payment schedule - showed me that the "ideal time" was now. Valentine gift certificate sales this year went through the roof! Clients I have not seen for a while rebooked and even in the grocery store clients mention how pleased they were to receive the information! Thanks again for making it so easy!

This is my 11th year as a massage therapist and I have to admit no other form of advertising - and I have spent a lot of money - has been nearly as effective as these newsletters. I commend your dedication and efforts at producing such a ... quality product. Keep up the good work. My clients continue to be amazed and fascinated by them. This is such a great opportunity to keep in contact with all my clients, regulars as well as those whom I only see once in awhile. It has been my experience so far ... that it encourages all my clients to call for appointments on a more regular basis. This is good for them and for me; we both win!

The text of the (last) newsletter was exceptional. Thank you for doing such a fine job. I'm sure I must be coming closer to renewal of my subscription to the newsletter. Let me know, as I don't want to miss an issue. The newsletter is a valuable addition to my practice. Thanks again for your hard work and well received educational material.

Thank you, Jon, for taking the time to work with me and for being a good listener.

Jon - The first newsletter was received very well - good feedback from my clients and big call schedule response from people I had not heard from for a while! Thanks.

I look forward to each new copy. They are always so informative and written in practical language so everyone can understand the importance of massage. As long as I'm in practice, I will continue using them as part of my marketing effort.

Your newsletters have helped my practice grow in many different ways. My practice has doubled in one month, my clients are coming in more regularly and my current clients are referring new clients to me. My clients really enjoy the newsletters; they say that they are very informative and educational. Thank you for making such wonderful newsletters. They have helped me a lot.

You have been doing a great job on Staying in Touch. I get compliments on them each time I send them out. Thanks, Jon! - Darlene P., HHP (P.S. I love your newsletter to subscribers! Thanks for all your help.)

Many of my clients ... have told me how much they enjoy the newsletter. I've noticed that quite a few have called to schedule their next massage right after they received their newsletter in the mail. I really like your newsletter a lot - thanks!

Hello Jon - My clients all said they enjoy the information in the newsletter (so do I, by the way). It's a great way to stay in touch with clients. I wish I'd started the newsletter sooner. Thanks for a great job.

I was excited to sell a Valentine's gift certificate to a one-time visit client who responded to my newsletter ad. The newsletter ad has worked better than promotional holiday post cards. I have found that I have sold twice as many Valentine's gift certificates with your newsletter as compared to sales with promotional post cards. Also, in addition to the client that I sold the Valentine's gift certificate (her husband who she purchased it for) is now an enthusiastic regular client!

Jon, I have had a good response verbally regarding the format and info presented in my 1st newsletter. I'm glad I started this format in my practice. Thanks!!

I sent about 230 newsletters out on Saturday and by Wednesday I already had 3 appointments! This is perfect for my business - I'm too busy to write one myself. I love your newsletter! It sends just the message I want to get to my clients.

I've only mailed out 20 newsletters so far, and I got 4 clients back that I haven't seen in a year!

Shortly after I sent over 150 copies to my clients and associates, I received a thank you note from one client who thanked me for including her in my mailing and complimented me on the content and layout of Staying in Touch. I did receive lots of positive verbal feedback, but it was this one handwritten note that made me sign up for a year's worth (of newsletters). Your newsletter is everything I have wanted to put together but never had the time for. THANK YOU, THANK YOU, THANK YOU!

Although I was well educated, licensed in massage (NY State), was providing consistent and excellent service for over twelve years, I had come to a point of certain stagnation in my private practice. I knew I had to make an investment in marketing my services, but not necessarily in the form of traditional (print) advertising, which rarely brought in enough new business to warrant its often- overrated expense. I also needed a way to motivate my already established clients to continue making appointments - to get them to understand and experience the value of regular massages. That's where Jon and his "Staying in Touch" newsletters came along.

In Spring 2001, I learned of Jon's unique services through a professional trade journal. I called Jon and he agreed to send me a sample kit. I immediately liked the layout, content, careful research and professional writing skills. I also liked the idea that I could offer so much invaluable information to my clients without having to do all the research and writing myself. So, I signed up for one year's subscription. And, boy...am I ever glad I did! All of my clients love these newsletters and look forward to receiving them. How do I know? Because they tell me so! They tell me how much they appreciate receiving them. Not only that, they tell me that it helps them to remember (without my being aggressive or pushy) to schedule an appointment with me for a massage. Every time I do a mailing, I am guaranteed numerous calls for appointments, literally within days of sending it out, and the word spreads.

Apart from the excellent client newsletters, I also received Jon's "Behind the scenes" newsletter, an incredibly insightful forum, which focuses on helping the massage therapist to succeed. Before subscribing to these newsletters, I was fortunate to provide only 6-8 massages a week. Now, I am so busy that my workload has increased nearly twofold, and I often must schedule my clients weeks in advance!

Now, in my third year, I am looking at making a commitment to my massage practice on a higher level; by taking advantage of Jon's offer to have a professional web site from Massage on the Web.

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