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How to get the most from your newsletter issues:
- Mail to clients & potential clients
- Generate new business by sending to selected professionals
with a cover letter introducing your services (to doctors,
attorneys, local businesses, etc.)
- Use as handouts at health fairs, group talks, etc.
- Leave copies with willing merchants (health food stores,
chiropractors, etc.)
- Use as inserts in community newspapers in your area
- Mail to near-by residents (Purchase a mailing list
of selected names near you)
- Use with cover letter and mail to new neighbors with
a 1st visit discount (You can obtain the addresses of
new residents for free through the utility companies.)
- Include an issue with services like Welcome Wagon
- Use in place of business cards (Gives potential clients
reasons to call you).
- Ask people if they'd like to be included on your mailing
list
- Encourage your clients to share their issues with others
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