|
 Recent
surveys indicate the biggest weak spot for most therapists
is in business and marketing expertise. Fortunately, there
are service providers available to bodyworkers that can
help you create and maintain a professional image without
taking much of your time, money, or expertise. Just as you
want your clients to rely on a professional (you!) for their
massage needs, you can benefit greatly by relying on business-support
providers to help you get professional marketing results.
Taking advantage of these services is especially helpful
for the small business owner who works alone. A minimal
investment in an outside service provider gets you a better-quality
product or service than you have time (or in some cases
the expertise) to develop - and allows you to put most of
your focus on helping your clients with your massage services.
(See our resources page for other service providers.)
When evaluating these various marketing
and business services, there are several points you should
consider:
- Are the products and services of high quality?
- Will they further your image as a professional bodyworker?
- Do the promotional materials communicate the message
you want to send to your clients?
- Is the service provider reliable?
- Do they have a proven track record of helping others
get results?
- Will investing in the service or product improve your
business results?
- Does the company offer you personal service?
- Will they answer all your questions and help you to
get the most from their service?
- Will using the service make you look good and strengthen
your business?
- When you use the product or service, does it come across
as something personal from you ... or something "canned"
and impersonal?
When you are trying to run and manage a
business on your own, you can do so much more efficiently
by teaming up with a few well-chosen companies to handle
some of the important tasks for you. Choose your support
team of service providers well and you'll really enhance
your professional image while simplifying your business
operation (and your peace of mind).
When it comes to marketing your massage
services, your main objective is to attract attention to
your business and to raise your public's awareness of the
benefits you can offer them. By staying visible and constantly
educating your clients and potential clients on the many
ways you can help them improve their health, you increase
the demand for your massage work and the probability they'll
see you for their next appointment.
Remember, there are thousands of new bodyworkers
coming out of school each year, so making the commitment
to communicate regularly with your clients can help you
to build a strong relationship with them and keep them coming
back to see you!
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