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 Jon
and his wife Susan launched their health newsletter business,
Precision Marketing & Client Communications, in 1988.
Specializing in newsletters for healthcare professionals
such as chiropractors, optometrists, physical therapists,
dentists, etc., Precision Marketing has produced newsletters
for hundreds of doctors throughout the United States and
Canada. Jon & Susan sold Precision Marketing in 1996;
Jon now focuses his attention on creating client education
newsletters for massage therapists and bodyworkers.
To further his understanding of massage
therapy, Jon completed a 625-hour program at a massage school
in Florida in 1999. His goal is to help bodyworkers throughout
North America build strong practices through consistent
marketing using his client education publications - and
to spread the word to as many people as possible about the
many benefits of massage therapy.
In 2003, Jon teamed with his partner, Peter
Glickman, to launch Massage
on the Web, a company that creates esthetic web sites
specifically for massage therapists and bodyworkers.
Jon has had articles on marketing published
in Massage & Bodywork, Massage Therapy
Journal, Massage Today and Massage Message,
the magazine of the Florida State Massage Therapy Assn.
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